Show Notes

What is the one business problem you refuse to carry into 2027?

Not the tiny problem.

Not the thing that’s mildly annoying.

I’m talking about the problem that keeps showing up year after year—the one that’s affecting your sales, slowing your growth, and requiring way more energy than it should.

Maybe your content isn’t converting.

Maybe you still struggle to close sales calls.

Maybe you can’t consistently generate leads.

Maybe you’ve been avoiding webinars, paid ads, short-form video, or another skill you know would move your business forward.

Whatever it is, you don’t have to wait until January to fix it.

You still have time to solve your biggest business problem before the end of 2026.

And doing that might be one of the most valuable things you can do for your business this year.

Stop Letting Your Biggest Business Problem Stay Your Biggest Problem

One of the reasons your income may keep repeating is simple:

Your behaviors keep repeating.

If you continuously avoid improving your content conversion, closing your sales calls, increasing client retention, or learning how to generate leads, you’re allowing the same problem to stay in your business.

You can still make money.

You can still reach goals.

But everything becomes harder.

It’s like trying to finish a race with an injury. You might cross the finish line, but you’re using significantly more energy to get there.

Ask yourself:

What would become easier if I finally solved the biggest problem in my business?

The Longer You Avoid a Problem, the More It Becomes Your Identity

This is where avoiding your business problems becomes especially dangerous.

You don’t just experience the problem.

Eventually, you start creating an identity around it.

You try something once and it doesn’t work.

You try again.

It still doesn’t work.

After enough failed attempts, your brain stops saying:

“I haven’t figured this out yet.”

And starts saying:

“I’m not good at this.”

“This doesn’t work for someone like me.”

“My audience doesn’t respond to this.”

“I’m just not an ads person.”

“I’m not good at content.”

The longer the problem exists, the more opportunities your brain has to create stories around it.

That’s exactly what happened to me with paid ads, funnels, and TikTok.

I told myself I wasn’t good with numbers. Ads were too technical. Business coaching ads didn’t convert. Women of color wouldn’t buy from ads. TikTok leads weren’t high quality.

Then I actually started working on those skills.

And I discovered that so many of those beliefs simply weren’t true.

Even If You Don’t Solve It, You’ll Have Better Data

There’s another reason to attack your biggest business problem now instead of waiting until January:

Data.

Maybe you spend the rest of 2026 trying to solve this problem and don’t completely eliminate it.

That’s still valuable.

Because you’ll enter 2027 knowing what you’ve already tried.

You’ll know what worked.

You’ll know what didn’t.

You’ll know what needs another iteration.

You’ll know where you need more support.

That’s much more useful than entering another year with the exact same questions.

How to Identify Your Biggest Business Problem

You probably already know what the problem is.

But if you don’t, start with these questions:

What do I want to be able to say by the end of the year?

What result would make you incredibly proud?

What skill do I want to master?

What business skill are you tired of needing constant coaching, analysis, or support around?

What’s the bowling ball?

What’s the one problem that, if solved, would knock down three, four, or five other problems?

And finally:

What have I been avoiding?

What program did you buy and never finish?

What strategy do you keep saying you’ll eventually learn?

What skill makes you want to hand the entire thing to somebody else?

Avoidance can be information.

Sometimes the thing you’re avoiding is exactly where your business needs your attention.

Pick One Problem and Attack It From Multiple Angles

Once you’ve identified the problem, don’t create one tiny action and hope it fixes everything.

Create 10 sales activities around that problem.

When I wanted my membership to generate enough recurring revenue to cover my business expenses, I didn’t choose one strategy.

I attacked the goal from multiple directions.

I worked on weekly webinars and paid traffic.

I planned an online summit.

I created a three-day sales series.

I planned an end-of-year sales push.

I worked on a private podcast funnel and quiz funnel.

I focused on moving organic Instagram and TikTok traffic toward my webinars.

I explored partnership webinars.

The specific activities will look different depending on your business and your problem.

But the principle remains:

Don’t give one action responsibility for creating the entire result.

Instead of Worrying, Work

If you’re spending a significant amount of time worrying about why you haven’t hit a goal, ask yourself whether you’re taking enough focused action toward it.

You could spend the next three months thinking:

“Why isn’t my content working?”

Or you could publish 100 pieces of content.

Test five different styles.

Analyze what’s already working in your niche.

Build your long-form platform.

Pitch yourself to five podcasts.

Study your highest-performing posts.

Create more opportunities to learn.

Instead of worrying, work.

Focused action gives your brain somewhere productive to put that energy.

Put the Work on Your Calendar

A list of ideas isn’t a strategy until you’ve decided when you’re doing them.

If solving this problem matters, give it actual space in your calendar.

I dedicated Tuesdays to ads, funnels, and launches.

That meant I wasn’t spending that day researching random systems, tweaking something that wasn’t urgent, or finding another project to distract myself with.

I knew exactly what I was working on.

Your biggest business problem deserves protected time.

Get Coached on One Problem

Here’s another challenge:

What if you spent the rest of the year getting coached on one business problem?

Instead of bringing a completely different issue to every coaching call, stay focused.

Bring your results.

Bring your failures.

Bring your data.

Bring the mindset issues coming up around the same goal.

Then take what your coach tells you and put those actions on your calendar.

Depth creates mastery.

Imagine Your Business After the Problem Is Solved

There’s tactical work involved in solving a business problem.

But there’s identity work too.

What happens when this isn’t a problem anymore?

What does your business look like?

How do you make decisions differently?

How do you feel?

What opportunities become available?

When I was working toward making my membership the financial foundation of my business, I imagined membership payments coming in every day.

I imagined the community growing.

I imagined what the business would feel like when the membership covered our expenses.

That vision helped balance the harder work required to get there.

I wasn’t only staring at the problem.

I was building a relationship with what existed on the other side.

Your Failure Is Part of the Plan

Something isn’t going to work.

Expect it.

One campaign may underperform.

Your first 20 pieces of content might flop.

You might practice sales calls and still lose one.

That’s when the mindset work becomes especially important.

Instead of making the failure mean you’re incapable, ask:

What am I learning?

What needs to change?

What will I try next?

What do I want to believe while I’m figuring this out?

Then take those observations back to your coach, your data, and your next attempt.

Four Months of Focus Can Pay You for Years

You might hear this plan and think:

“That sounds like a lot of work.”

It is focused work.

But you’re probably already working.

The question is whether you’re working on the thing that could fundamentally change your business.

When I decided to master signing one-on-one clients, I gave myself six months.

During that period, I learned how to sell coaching at $6K, then $8K, then $10K, $12K, and $15K.

That concentrated period of learning created a skill I could continue using for years.

That’s the opportunity here.

You can spend a few months deeply focused on mastering one skill and reap the benefits long after this year ends.

Final Takeaway: Don’t Carry This Problem Into 2027

We’re not waiting for January.

We’re not spending another year telling ourselves we’ll eventually figure it out.

Pick the biggest problem.

Create the activities.

Put them on your calendar.

Get coached on that problem.

Work on the identity and mindset required to solve it.

Learn from every failure.

And keep going.

Because imagine entering 2027 without the problem that’s been weighing your business down.

Imagine what becomes possible when the skill you’ve been avoiding becomes second nature.

What do you want to be able to say by the end of this year?