Show Notes

I’m a multi-passionate entrepreneur.

Shocking, I know.

Because if you look at my business, you probably see a very niche-down sales coach for women of color.

But personally? I identify as a wild creative.

I danced my whole life. I love theater. I love shows. I love mixed media. I love art galleries. I love music. I love anything in the arts.

Even inside my business, I want to create.

Live events. Memberships. Classes. Workshops. Instagram. YouTube. Podcasts.

I have a big creative engine.

So when multi-passionate entrepreneurs tell me they’re afraid choosing a niche will make them bored or put them in a box, I get it.

But here’s what I’ve learned after building a multi-million-dollar business:

You can be wildly multi-passionate and still have one clear niche.

In fact, having a niche has given me more room to be creative—not less.

Why Multi-Passionate Entrepreneurs Are Afraid to Niche Down

I see two major fears come up when multi-passionate entrepreneurs think about choosing a niche.

They’re afraid of being bored.

And they’re afraid of being boxed in.

Maybe you have an idea and immediately think:

Wait, I can’t share that because it doesn’t fit my niche.

Or you think of something interesting you want to discuss with your community and stop yourself:

Nope. Can’t talk about that. I have a niche.

That can create this experience where your niche starts to feel restrictive.

You want to express yourself.

You want to share yourself with your community.

You have a million ideas.

So the solution seems obvious:

Don’t have a niche.

But I don’t think the niche is actually the problem.

Boredom Is a Creativity Problem, Not a Niche Problem

Let me say that again:

Boredom is a creativity problem, not a niche problem.

I’ve been coaching in my business for almost nine years, and I’m not bored.

In my membership, I might talk about money, creating client frameworks, mindset issues, Instagram, sales calls, or any number of topics connected to helping my clients grow their businesses.

I create live events.

I rebranded my company.

I hosted a summit.

And now I’m doing an entire five-day workshop about niches—something I’ve never done before.

There are always new, interesting things happening in my business.

And I stay within the same niche.

That’s the distinction.

You don’t need five different niches to be creative.

You can be multi-passionate in one niche.

You can even be multi-passionate inside one offer.

Creativity Gets Deeper When You Give It a Direction

Having a niche doesn’t mean doing the exact same thing every day.

For me, it means taking all of that creative energy and applying it within a clear direction.

Then I can go deeper.

I can create new resources.

New tools.

New workshops.

New experiences.

New ways for my community to interact with my work.

I can create an entire ecosystem around the same specialty.

That’s what I want multi-passionate entrepreneurs to understand:

A niche can give your creativity somewhere to go.

Instead of constantly starting over, your ideas begin building on each other.

Your Niche Is Probably Broader Than You Think

Another reason multi-passionate entrepreneurs resist niching down is because they picture niches as way too narrow.

I’m a sales coach.

I’m not a webinar coach.

And I’m definitely not a webinar-slides coach.

I’m a sales coach.

That gives me a ton of flexibility.

I can talk about different aspects of business while maintaining a recognizable specialty.

And outside of my core business content?

Y’all have heard me talk about my travels.

Motherhood.

My family.

Moving to the DMV.

My personal life.

I can share all of those things and still have one clear niche.

Think about an OBGYN.

They have a specialty, but that doesn’t mean they perform one procedure for their entire career.

They may deliver babies, perform C-sections, support women’s health, address fibroids, talk about birth control, and perform other procedures.

They can do 20,000 different things.

But they still have a specialty.

That’s all I’m asking from you.

Your Passions and Your Specialty Are Not the Same Thing

We also need to talk about the word passion.

Because people tell me:

“But Dielle, I’m multi-passionate.”

Same.

Me too.

But here’s something I’ve noticed:

Passions change.

Sometimes they change every six to 18 months.

I went through a gardening phase.

Then I got really into journal ecosystems. I literally went to Paris to go to Louise Carmen because I was so into journal ecosystems.

That’s what passions can do.

They move.

They change.

They evolve.

And that’s beautiful.

I just don’t want that same volatility in my business.

A Passion Is About You. A Specialty Is About Who You Serve.

I allow there to be a separation between my passions and my specialties.

They are different.

Passions can be childlike.

They don’t necessarily need an outcome.

They don’t need responsibility attached to them.

You can simply enjoy something because you’re interested in it.

A specialty carries something different.

A specialty is something I want to build a career around.

It’s something I want to be known for.

It’s something I’m committing to helping other people with.

My passions are primarily about me.

My specialty affects other people.

That’s why I have more reverence and responsibility around choosing it.

Every Time You Change Your Niche, You Can Affect Your Income

There’s another reason I don’t want my niche changing every time my passions change:

Every time you change your niche, you change your income.

Think about what happens when you completely change direction.

Your messaging changes.

Your content changes.

Your offers may change.

The people you’re trying to attract may change.

You may have to establish authority around a completely different problem.

So the more volatile your niche is, the more volatile your income can become.

That doesn’t mean you can never change your niche.

I’ve changed mine throughout my career.

But I don’t want my business changing direction every six months simply because I developed a new personal interest.

What About Entrepreneurs Who Say, “I Am the Niche”?

You’ve probably seen this online.

Someone has hundreds of thousands—or millions—of followers and tells you:

“You don’t need a niche. You are the niche.”

I want you to look deeper.

Ask yourself:

What are they actually selling?

Someone might create content around several topics and tell their audience they don’t need a niche.

But then you click their sales page and discover they’re selling a very specific high-ticket program for aspiring creators.

That’s a specialty.

Someone else might say she has no niche but consistently creates content around family, business, and mindset.

Those are clear content pillars.

Then when she’s selling, she sells a specific content membership.

Again:

Specificity.

They may not use the word niche.

But somewhere in the business, a decision has been made.

“No Niche” Can Also Be Marketing

I also want you to look at this from a sales perspective.

Business and content coaches know people don’t want to niche down.

They know you don’t want to feel restricted.

So saying:

“I’ll teach you how to grow without a niche!”

can overcome an objection you already have.

But then what happens inside the program?

You might be told to choose two or three content pillars.

You might need a specialized offer.

You might have to get more specific about who you’re helping.

And I’m like…

Okay. You need a niche.

Call it content pillars.

Call it positioning.

Call it a clear offer.

Call it something else entirely.

But you’re still making decisions about what you talk about and what you sell.

Even “General” Coaches Usually Have a Specialty

I’ve seen the same thing with general life coaches.

On paper, someone may call herself a general life coach.

But then you look at her content and almost all of her clients are entrepreneurs.

And her content is primarily about entrepreneurial mindset.

Okay.

That’s pretty niche.

Another general life coach might primarily serve high-level executive women around their careers and marriages.

Again:

Specificity.

Don’t only look at what someone calls themselves.

Look at their content.

Look at their clients.

Look at their offers.

Look at what they’re known for.

I don’t know a million-dollar earner who literally talks about everything under the sun.

At some point, successful business owners make decisions.

The Four Elements Your Niche Actually Needs

When you’re a multi-passionate entrepreneur, choosing a niche isn’t about squeezing yourself into the smallest possible box.

It’s about making enough decisions that people know why they should come to you.

I teach four key elements of a strong niche:

1. A clear need with an advanced skill

What does your audience need that you have meaningful expertise in?

2. An identity you’re targeting

Who specifically are you helping?

3. A clear result with a timeline

What result are you helping them create, and within what timeframe?

4. An objection statement

What major objection does your positioning help your audience overcome?

Those decisions create clarity.

And clarity helps people buy.

You Can Be Multi-Passionate and Still Build a Focused Business

You do not need to make your business hold every passion you’ve ever had.

Some things can simply belong to you.

You can garden because you love gardening.

You can dance because you love dancing.

You can travel.

You can make art.

You can obsess over journals.

And none of those things have to become a new offer.

Your business can have a clear specialty while you remain a multi-dimensional person.

That’s how I’ve reconciled being a wild creative with building a business around a clear niche.

I don’t ask my niche to contain every part of me.

Instead, I let my creativity flourish inside a clear business direction.

Because a niche isn’t a box.

It’s a direction.

And when your creativity has a direction, you don’t have to become less multi-passionate.

You can go deeper, create more, build an ecosystem around your expertise—and make it incredibly clear how people can buy from you.

Join the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche

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