Show Notes

What if your messaging isn’t the problem?

What if the real issue is that you don’t believe it yet?

So many entrepreneurs spend months rewriting their Instagram bio, changing their website copy, tweaking their webinar title, or asking ChatGPT to generate another “perfect” I-help statement.

But none of those changes matter if the person delivering the message isn’t convinced.

In this episode of For the 23%, Dielle McMillan shares one of the biggest lessons she’s learned after generating over $5 million in business: people don’t buy your messaging—they buy your certainty behind it.

Why Great Messaging Still Doesn’t Convert

Many business owners believe there’s one magical sentence that will suddenly unlock clients.

They search endlessly for:

• The perfect niche
• The perfect webinar title
• The perfect Instagram bio
• The perfect value proposition

But Dielle explains that even when someone hands you a million-dollar marketing message, many entrepreneurs still hesitate.

Instead of fully committing, they say:

“I don’t know if this is it.”

That uncertainty quietly sabotages every piece of marketing that follows.

Because if you don’t fully believe your own messaging, your audience won’t either.

The Million-Dollar Example: “Quit Your Racist Job”

One of Dielle’s biggest business breakthroughs came when she completely changed her messaging.

Instead of simply helping women make more sales, she positioned herself around one bold idea:

Quit Your Racist Job.

At first, she questioned it.

Could she really promise that?

Would people understand?

Would it be too bold?

But once she fully committed to the message, everything changed.

That single webinar eventually generated $2.5 million because she didn’t simply write better copy.

She embodied the message.

She became known for it.

Data Creates Messaging. Identity Makes It Sell.

One of the most valuable lessons in the episode is that effective messaging comes from two places:

Your Clients

Your audience tells you:

• What they want
• What they’re struggling with
• What transformation they’re seeking

You

Your story.

Your beliefs.

Your lived experience.

Your perspective.

Million-dollar messaging happens when those two things overlap.

If you only repeat what your audience says, your marketing sounds generic.

If you only talk about yourself, your messaging becomes disconnected from what people actually need.

The sweet spot combines both.

Stop Looking for the Perfect Sentence

Many entrepreneurs believe messaging is about finding one powerful phrase.

But messaging is only the starting point.

Once you identify your core message, your job becomes making it come alive.

That means creating:

• Social media content
• Stories
• Client examples
• Emails
• Podcast episodes
• Webinars
• Case studies
• Unique perspectives

One sentence doesn’t build authority.

Consistency does.

Your Messaging Is an Identity—Not a Tagline

Perhaps the biggest mindset shift from the episode is this:

Your messaging eventually becomes who you are.

You’re no longer someone who occasionally talks about stress.

You’re the stress expert.

You’re no longer someone who helps people launch.

You’re the launch coach.

You’re no longer someone who teaches weight loss.

You’re known for helping people lose 20 pounds.

This identity changes how you speak.

How you teach.

How confidently you answer objections.

And how your audience remembers you.

Why Entrepreneurs Keep Changing Their Messaging Too Soon

Many business owners abandon messaging before they’ve ever truly tested it.

They update:

• Their website
• Their webinar
• Their bio

Then immediately start watching their audience for validation.

When engagement isn’t instant, they assume:

“The messaging isn’t working.”

Instead, Dielle recommends asking a different question:

“What do I need to do to bring this message to life?”

That’s a completely different mindset.

Instead of waiting for your messaging to save your business, you become responsible for making it powerful.

Messaging Certainty Requires Embodiment

Confidence doesn’t appear before you begin.

It develops because you repeatedly teach, coach, refine, and live the message.

One of the most important reminders in the episode is that fear isn’t proof you’ve chosen the wrong messaging.

Fear simply means you’re stretching into a new identity.

Stop waiting for butterflies.

Start building conviction.

Because certainty is created—not discovered.

Questions to Strengthen Your Messaging

If you’re unsure whether your messaging is strong enough, ask yourself:

• How have I personally lived this transformation?
• What stories prove this message?
• What objections can I confidently answer?
• How does this make my business easier to understand?
• What do I want to become known for?

These questions help transform messaging from copywriting into leadership.

Final Takeaway: Your Audience Is Buying Your Belief

Messaging isn’t magic.

It’s conviction.

Your audience isn’t simply reading your words.

They’re feeling whether you believe them.

The entrepreneurs who become unforgettable aren’t constantly rewriting their message.

They’re repeatedly reinforcing it.

They own it.

They teach it.

They embody it.

And over time, the market begins to believe it too.