Show Notes

Everybody wants more sales.

But very few people are willing to do the thing that actually creates them.

In today’s online business world, it’s easy to get distracted by content strategies, AI tools, website tweaks, and endless marketing trends. But according to lead generation strategist Roma and sales coach Dielle McMillan, most entrepreneurs aren’t struggling because they need a better strategy.

They’re struggling because they’re avoiding sales.

And that avoidance is costing them growth.

The Pandemic Business Model Is Gone

Many entrepreneurs built their businesses during the pandemic when attention was easier to capture and distractions were limited.

People were home.

They were online.

They were focused.

Today, business looks different. Entrepreneurs are competing against events, travel, social media, AI-generated content, family obligations, and countless distractions. According to Roma, one of the biggest differences between entrepreneurship in 2020 and entrepreneurship now is focus.

The entrepreneurs who continue growing are the ones willing to concentrate their energy instead of spreading themselves across a dozen projects.

Why Sales Feels So Hard Right Now

Many business owners ask:

• Why do I have to market so much?
• Why do I need webinars, emails, and content?
• Why does getting attention feel harder than ever?

The answer is simple:

You’re asking someone to stop what they’re doing, pay attention to you, trust you, and eventually buy from you.

That’s a big ask.

Sales isn’t difficult because you’re doing it wrong.

Sales is difficult because human attention is valuable.

The Entitlement Trap in Entrepreneurship

One of the most powerful moments in the conversation was Roma’s observation about entitlement in business.

Many entrepreneurs secretly believe success should happen without discomfort.

Without outreach.

Without rejection.

Without asking for the sale.

But entrepreneurship doesn’t work that way.

As Roma explained, if you want a business, you have to be willing to do things that feel uncomfortable. That includes sending messages, following up, creating offers, hosting events, and hearing “no” more often than you’d like.

The Difference Between Employees and Entrepreneurs

One of the biggest distinctions discussed was risk.

Not financial risk.

Emotional risk.

Entrepreneurship requires:

• Being misunderstood
• Facing rejection
• Taking action before you’re ready
• Recovering from failure quickly
• Trusting yourself when nobody else does

The entrepreneurs who succeed aren’t the ones who never get discouraged.

They’re the ones who bounce back faster.

Why Speed Creates Success

Success isn’t just about skill.

It’s about recovery time.

How quickly can you:

• Adjust when something isn’t working?
• Learn from feedback?
• Try another strategy?
• Get back into action?

According to Dielle, many business owners stay stuck because they spend too much time sitting in frustration instead of creating.

The faster you move through disappointment, the faster you create results.

Are DMs Still One of the Best Sales Strategies?

Roma believes they are.

In an era dominated by automation and AI-generated content, people crave real human interaction. Direct messages provide exactly that.

But not the spammy kind.

Not the copy-and-paste pitches.

Instead, Roma teaches a simple framework:

Empathy + Open-Ended Question

Start with a genuine observation.

Then ask a thoughtful question that invites conversation.

That’s it.

No long pitch.

No awkward sales script.

Just a real conversation.

Why Most Entrepreneurs Give Up Too Soon

Many business owners send one message, host one webinar, or make one offer and immediately decide it isn’t working.

Roma shared that some of her highest-paying clients came after multiple follow-ups—not because people were uninterested, but because they were busy.

People have jobs.

Families.

Responsibilities.

A delayed response isn’t always a rejection.

Sometimes it’s just life.

What Sales Actually Is

One of the most important takeaways from the conversation was Dielle’s definition of sales:

Sales is talking to leads or creating opportunities to talk to leads.

That includes:

• Direct messages
• Sales calls
• Webinars
• Networking events
• Podcast interviews
• Community conversations

What doesn’t count?

• Rearranging your website
• Perfecting your branding
• Tweaking your logo
• Spending hours in Canva

If you’re not interacting with potential buyers, you’re probably not doing sales.

The Takeaway

The entrepreneurs who win aren’t necessarily smarter.

They aren’t necessarily more talented.

They’re simply willing to do what others avoid.

They ask for the sale.

They follow up.

They risk rejection.

They stay focused.

And when things don’t work, they get back up faster than everyone else.

Success isn’t built on perfection.

It’s built on repetition, resilience, and conversations.

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