Show Notes

If you’re avoiding your numbers because it feels overwhelming, you’re not alone.

Many entrepreneurs can tell you their latest sales total, but when it comes to understanding profit, expenses, debt, savings goals, or cash flow, things get fuzzy fast. And the truth is: you can’t build wealth, grow a sustainable business, or make confident decisions when you’re guessing.

That’s exactly why business coaches Dielle McMillan and Gina Knox decided to build a new small business money management app—one designed to help entrepreneurs know their numbers in 10 minutes or less.

Why Knowing Your Numbers Matters for Business Growth

According to Gina, every financial goal starts with clarity.

Whether you’re trying to:

• Pay off debt
• Build savings
• Increase profits
• Prepare for retirement
• Grow your business

You first need to understand your current financial reality.

As Gina explained during their Kickstarter launch:

If you don’t know your numbers personally or in business, you can’t accomplish any financial goal.

Many entrepreneurs spend months—or years—trying different strategies without ever defining the real problem. Knowing your numbers gives you a starting point and a way to measure progress.

The Real Problem With Managing Business Finances

Most people don’t avoid their finances because they don’t care.

They avoid them because the process is exhausting.

Dielle shared that the idea for the app came from a familiar experience: blocking off an entire afternoon just to gather financial information and understand what was happening inside a business.

The founders realized that financial awareness is often:

• Time-consuming
• Labor-intensive
• Emotionally charged
• Easy to postpone

That’s why they’re building a tool that simplifies the process and helps entrepreneurs understand both their business and personal finances quickly.

Building a Small Business Money App the Right Way

In a world where people talk about “vibe coding” apps in a weekend, Dielle and Gina made a different decision.

Because the app will connect to users’ financial information, they chose to invest in professional development, security, user testing, and product design from day one.

Their process has included:

• Hiring a professional development agency
• Working with a product manager
• Bringing on a dedicated designer
• Using multiple developers
• Conducting user testing in New York and San Francisco
• Iterating based on real user feedback

The goal isn’t to launch quickly.

The goal is to launch something people can trust.

Why They Chose a Kickstarter Instead of Investors

Many startup founders pursue venture capital.

Dielle and Gina chose another path.

They wanted to maintain ownership of the company while inviting their communities into the creation process. Instead of raising outside investment, they launched a Kickstarter campaign to fund development and gather direct feedback from future users.

This approach allows them to:

• Stay connected to the people they’ll serve
• Build features users actually want
• Collect feedback throughout development
• Create a product alongside their community

For them, this isn’t just about funding.

It’s about collaboration.

The Power of Combining Sales and Money Coaching

One of the most unique aspects of this project is the partnership itself.

Dielle coaches entrepreneurs on sales and revenue generation.

Gina coaches entrepreneurs on wealth building and money management.

Together, they bring two sides of the same conversation:

How to earn more money and how to manage it well.

That combination inspired the Kickstarter rewards, which include coaching experiences, a recession-focused course, community support, retreats, and direct access to both coaches.

What Entrepreneurs Really Need Right Now

Throughout the conversation, one theme kept showing up:

Business owners don’t just need more information.

They need clarity.

They need confidence.

And they need tools that make financial decisions easier.

When entrepreneurs understand their numbers, they can:

• Make smarter business decisions
• Navigate economic uncertainty
• Build long-term wealth
• Create sustainable growth
• Stop operating from fear and guesswork

The Takeaway

Knowing your numbers isn’t about becoming obsessed with spreadsheets.

It’s about creating freedom.

When you understand what’s happening in your business and personal finances, you stop reacting and start leading. You make decisions faster. You plan with confidence. And you create opportunities for growth that aren’t available when you’re operating in the dark.

The most powerful financial strategy isn’t a budget, an investment account, or a sales plan.

It’s clarity.

Sign Up here: ginaknox.co/kickstarter

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