Show Notes

Let me tell you the truth nobody says out loud:

Making money ain’t the same thing as building wealth.

And if you’re a woman of color entrepreneur, you’ve probably already felt that disconnect.

You can hit your biggest month ever…
…and still feel confused, stressed, or even behind when it comes to your money.

That’s exactly why this conversation matters—and why we’re building something different.

The Real Problem: More Revenue Doesn’t Equal More Wealth

In this episode, I sat down with financial coach Gina Knox, and we made a major announcement:

We’re building a small business money app designed specifically for entrepreneurs like us.

Not corporations.
Not accountants.
Not spreadsheet lovers.

Us.

Because here’s what we’ve both seen after coaching hundreds (and thousands) of entrepreneurs:

Most people don’t have a revenue problem.
They have a money management and decision-making problem.

My Story: From Financial Trauma to $5M+ in Revenue

Before I ever made millions, I knew what it felt like to not have enough.

• Grew up with a single mom
• Experienced housing insecurity
• Took on massive student loan debt
• Learned money through survival, not strategy

So when I started making money?

I became obsessed with it.

And even after generating over $5 million in my business, I realized:

The mindset and tools around money still weren’t built for people like me.

Gina’s Perspective: “Money Is Just Data” (But Also… Not)

Gina comes from a completely different background:

• Grew up with financial stability
• Worked in FinTech at Intuit
• Helped design tools like TurboTax experiences
• Coached 600+ business owners to manage and grow wealth

Her belief?

“Money is just data. It’s a design problem.”

And while I agree… I also know:

Money is emotional. It’s trauma. It’s identity.

That’s why this app matters—because it bridges both.

Why Current Money Tools Don’t Work for Entrepreneurs

Let’s be real:

Most money tools are built like this:

• Spreadsheets
• Budget trackers
• Rows and rows of transactions
• Zero emotional context

And if you’re anything like me?

That alone is enough to make you shut down.

Because knowing your numbers isn’t the real problem.

Making decisions from your numbers is.

The Big Idea: A Money Tool That Actually Helps You Decide

We’re not building another spreadsheet.

We’re building a tool that helps you answer one question:

“Should I keep spending money on this… or not?”

Instead of overwhelming dashboards, we’re creating a simple swipe-based experience:

• See a transaction
• Understand what it is
• Decide if it supported your goals
• Keep it, adjust it, or cut it

That’s it.

What Makes This App Different

1. Business + Personal Money in One Place

Because let’s be honest…

As a business owner, it’s all connected.

There’s no clear line between:

• Your revenue
• Your paycheck
• Your debt
• Your lifestyle

We’re finally bringing it together.

2. Focus on ROI, Not Just Tracking

We don’t care about perfect categorization.

We care about:

• Did this make you money?
• Save you time?
• Support your life?

If not?

Why are you still paying for it?

3. Reducing Panic, Increasing Safety

The biggest money mistake?

Panic.

Panic leads to:

• Bad decisions
• Overspending
• Underspending
• Avoidance

This tool is designed to create calm, clarity, and control.

The Bigger Mission

This isn’t just about an app.

It’s about changing how women of color build wealth.

Because entrepreneurship should make you:

• Wealthier
• More powerful
• More free

Not more confused.

What’s Coming Next

We’re currently in development and planning to launch in 2026.

In the meantime:

• Join the waitlist: www.smallbusinessmoneyapp.com

Final Takeaway

You don’t need another spreadsheet.

You don’t need more restriction.

You need better decisions.

Because wealth isn’t built from how much you make—

It’s built from how you manage, move, and multiply what you already have.

Join the membership: https://forthe23percent.com/everything-sales

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