Show Notes

There’s nothing wrong with your strategy.

There’s nothing wrong with your offer.

There’s nothing wrong with your business.

You’re just having an urge.

And if you’re a woman of color building a business in an industry that wasn’t built for you? Those urges can feel LOUD.

The urge to pivot.
The urge to burn it down.
The urge to “figure out what works.”
The urge to quit.

Let’s talk about what’s really happening.

What Is a Business Urge?

A business urge is an impulse driven by dopamine — not logic or long-term strategy — that feels urgent but isn’t necessarily productive.

It’s the emotional pull to do something drastic in your business, even when the smartest move might be to stay the course.

Urges create urgency.

“I need to fix this right now.”
“I need to pivot.”
“I need to delete my Instagram.”
“I need to shut this offer down.”

But urgency doesn’t equal alignment.
It usually equals discomfort.

And most entrepreneurs mistake discomfort for a sign they need to change everything.

The Ben & Jerry’s Test

Think about this.

If it’s 11 p.m. and you crave cookie dough ice cream, you don’t:

• Bust into the nearest ice cream shop
• Break the glass
• Set off alarms
• Rob the place

You sit with the craving.

You tell yourself, “This will pass.”

But in business?

We rob our own peace.
We rob our own momentum.
We rob our own strategy.

We act on every urge.

And then we wonder why we’re burnt out, confused, and constantly starting over.

7 Common Business Urges That Keep You Stuck

If you’re building a coaching, consulting, or service-based business, these might sound familiar.

1. “I Just Want to Figure Out What Works”

Translation: I want certainty.

You already have data.
You already have clients.
You already have feedback.

But instead of refining what’s working, you chase the perfect strategy.

That’s not strategy.
That’s an urge.

2. “I Want More Money Now”

You will always want more money.

Even at multiple six figures.
Even at seven figures.

Desire isn’t the problem.
Urgency around it is.

When it feels like “I need it now,” that’s dopamine trying to escape discomfort.

3. “I Need More Time”

When you’re side hustling, you want time.
When you’re full-time, you still want time.

The brain always wants more.

The urge for the “perfect amount of time” never disappears.

4. Overworking Through a “Busy Season”

There is no magical season where everything will finally be done.

There will always be something to do.

Overworking isn’t discipline.
It’s an urge to outrun discomfort.

5. Over-Worrying and Over-Strategizing

“If I just think about this enough, I’ll eliminate all risk.”

No you won’t.

Entrepreneurship always includes unknowns.

Over-worrying is just another dopamine hit disguised as productivity.

6. Making Drastic Changes Too Quickly

Shutting down offers after 60 days.
Pivoting niches every quarter.
Deleting platforms in frustration.

Drastic changes made from emotional urgency rarely lead to long-term stability.

Strategic change is slow and intentional.
Impulse change is fast and urgent.

Know the difference.

7. Wanting to Quit

Every entrepreneur has the urge to quit.

The option exists — so your brain offers it.

That doesn’t mean it’s aligned.
It just means it’s available.

How to Process a Business Urge (Instead of Acting on It)

Here’s the work.

Step 1: Call It What It Is

Say: “This is an urge.”

Not truth.
Not strategy.
Not intuition.

An urge.

Labeling it removes its power.

Step 2: Tolerate It

Think about getting a vaccine.

You roll up your sleeve.
You breathe.
You let the discomfort exist.
You don’t punch the nurse.

You tolerate it.

Business discomfort works the same way.

Sit with:

• “I don’t know if this will work.”
• “I feel behind.”
• “This is taking longer than I thought.”

Breathe through it.
Don’t overhaul your entire company because of it.

Step 3: Let It Dissipate

Urges fade.

Ice cream cravings fade.
Needle pain fades.
The emotional spike fades.

If you don’t act on the urge, it loses intensity.

And once it passes?
You can think clearly again.

Why This Matters for Women of Color Entrepreneurs

When you’re building wealth in spaces where you’re underrepresented, every setback can feel amplified.

But not every intense feeling is a signal to pivot.

Sometimes it’s just your nervous system adjusting to growth.

If you constantly rebuild your business every time you feel discomfort, you’ll never experience momentum.

Consistency builds wealth.
Not urgency.

The Powerful Takeaway

Before you pivot.
Before you quit.
Before you gut your offer.

Ask yourself:

Is this strategy?
Or is this just an urge?

Because urges feel urgent.
But they are temporary.

And your next level requires emotional steadiness more than another new idea.

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