Show Notes

Launching a new offer should feel exciting, right? But when I decided to create my first-ever membership, I was terrified. Despite running a multi-million dollar business, the idea of launching a membership had me questioning everything I thought I knew about myself, my value, and what I was capable of. In this post, I’m pulling back the curtain on what it really took to build and launch “Everything Sales and Money,” and how hitting 100 members wasn’t just a business win — it was an identity shift.

The Fear Was Loud. And I Showed Up Anyway.

I’ve sold everything under the sun in the online business world: high-ticket coaching, low-ticket courses, digital tripwires. But a membership? That was new. And it stirred up all my old stuff:

• “I’m just a social worker. Who am I to lead this?”
• “Will people think this isn’t as valuable as my other offers?”
• “What if I run out of things to say?”

That fear had me in tears. Literally. I recorded diary entries while walking and crying through my neighborhood, processing all the self-doubt bubbling up. And the truth is, I almost quit. But I didn’t.

Why This Was the Riskiest Move of My Career

This membership wasn’t just another product. It was my $10 million offer. It meant shifting from the one-on-one and high-ticket world into a scalable model — and that came with a whole new set of responsibilities. I had big dreams: 200 members, recurring income, in-person retreats. But I also had to face the fact that starting something new meant I had to become someone new.

Turning Anxiety Into Strategy

Here’s what changed everything: I started listening to my anxiety. Instead of pushing it down, I asked what it needed. It said:

• “We need a plan.”
• “We need the content ready.”
• “We need this to feel GOOD.”

So I created a content system. I planned out trainings. I built in structure. I turned my scattered creative process into a home where all my ideas could live. And the more I executed my vision, the more confident I became.

The Power of Undergoaling

Originally, I wanted 200 members. But the pressure? It was suffocating. My nervous system was shot. So I took my own advice and undergoaled. I set the goal to 100 — something I could believe in. And guess what? We hit it. That shift didn’t just protect my peace, it let me show up with full energy and joy. And that’s what made the difference.

The Launch Strategy That Worked

• A quiz funnel + private podcast to build interest
• A logistics-focused webinar (with only 35 slides!)
• A rebrand announcement to align with the membership’s new identity
• Simple, clear sales emails that answered real questions

But what really moved the needle? My energy. When I protected my excitement, the sales followed.

The Real Win? Who I Became

This launch taught me lessons I never would have learned otherwise:

• Content creation systems that can scale to 8 figures
• The power of deciding and committing, even when scared
• That your “B-” work might just be someone else’s A++++

Hitting 100 members was amazing. But becoming the kind of woman who could hold space for 100 members? That was everything.

Want to hear the raw, behind-the-scenes journey?

And if you’re ready to grow your own sales and money as a woman of color entrepreneur, check out our membership here and join us inside Everything Sales and Money.

LISTEN BELOW ON APPLE PODCASTS AND SPOTIFY