Show notes

Too many women of color entrepreneurs are doing all the things: showing up online, hosting webinars, sending emails, and still not seeing results. Why? Because the secret isn’t just in the actions. It’s in the ideas behind them. If you’re stuck on the content hamster wheel, this truth might change everything.

Posting Content vs. Posting Ideas One of the biggest mindset shifts we need to make as business owners is understanding the difference between taking action and taking intentional, strategic action. In sales, the formula is simple: grow an audience, nurture them, invite them to a sales event, and convert. Everyone from Amy Porterfield to Brooke Castillo follows this formula.

But the difference between barely signing a client and making millions? It’s not more action. It’s better ideas.

Why Ideas Matter More Than Hustle Two people can run the exact same launch strategy—same number of webinars, same emails, same social posts. But the one who thought deeply about their message, who crafted a powerful, clear, resonant idea? They will win every time. Your audience isn’t just buying your program; they’re buying into your perspective.

When you elevate the quality of your ideas, your content becomes magnetic. You stop blending in and start standing out. You’re no longer just another coach—you’re a thought leader.

From 4 Clients to 25: The Power of a Fresh Idea Dielle Charon shares how she went from signing four clients to 25 in just a few months. What changed? Not the strategy. She was still running webinars and group programs. The shift was in the idea behind the launch. She created a lead generation program that spoke to a real, overlooked pain point: not having an audience to sell to.

When her content focused on this idea, everything aligned. She had a waitlist, new intellectual property, and a magnetic message that brought in her biggest cohort yet.

The Million Dollar Idea: “Quit Your Racist Job” After signing 17 people into a program, she decided she wanted more. So instead of recycling her old webinar, she created a new idea rooted in her truth: the belief that jobs are inherently racist and entrepreneurship is the path to freedom. Her new webinar, “Quit Your Racist Job,” wasn’t just catchy—it was powerful, emotional, and deeply aligned with her community.

The result? She grew from 17 to 50 clients in four months.

You Are the Creative Force If you’re feeling stuck with content, you don’t have a content problem. You have a confidence in your creativity problem. Start carving out time just to think. Schedule “idea time” on your calendar. Ask yourself: what’s the boldest truth I believe that my audience needs to hear?

And don’t go it alone. Share your ideas with your coaching team. Get feedback. Iterate. Evolve.

Conclusion: Build Your Business on Bold Ideas Business isn’t just about doing more—it’s about thinking better. The more you believe in your ability to generate strong, unique ideas, the more powerful your content becomes.

Focus on your ideas, not just your actions.

Join the membership: https://forthe23percent.com/everything-sales

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