Shownotes

It doesn’t matter what the algorithm is doing. If you know how to connect in the DMs with integrity, you can sell high-ticket offers—even if you never go viral. In a recent conversation between business coach Dielle Charon and DM sales expert Ro Shaw, they broke down the mindset, strategy, and step-by-step flow to using direct messages as a high-converting sales tool in 2025.

If you’re ready to fill your client roster without burning out on content, this post will show you how to do it with confidence and authenticity.

What Makes DM Selling So Powerful?

You don’t need to wait on a trending Reel. DMs offer:

• Privacy and intimacy for leads to open up about real problems
• A second chance to close a sale after a no or a silent sales call
• A safe space for you to build your confidence if you’re not ready to show up on camera every day

Ro shared that she made over half a million dollars just from DMs, without ever going viral. Why? Because she treats her followers like people, not data.

How to Start the Conversation (Without Feeling Spammy)

Worried about being that annoying person sliding into DMs? The key is connection and curiosity. Ro teaches:

• Use a soft opener like, “Thanks for liking my post on [topic], I’d love to hear what you’re navigating around that.”
• Always ask open-ended questions (who, what, when, where, why) to invite dialogue
• Never pitch before you know their problem. Otherwise, it’s not sales—it’s spam.

And yes, it’s okay to reach out first. If someone follows you, likes your content, or watches your story, that’s a signal. Don’t wait.

The Right Time to Move to a Sales Call

Once someone starts sending you voice notes or long paragraphs about their struggles? That’s your green light.

• Suggest a call: “Would you want to hop on a sales call to go deeper into this?”
• Avoid dropping your price in the DMs unless they’re a past client or a warm referral

Why? Because our brain gets fixated on numbers. You want to help the person understand the value first, then present the price.

What If They Leave You on Read?

Normalize it.

You are not entitled to a response. And a non-reply doesn’t mean you did something wrong. Think of it like dating—some connections take time.

Instead of spiraling, ask:

• Who did respond?
• What did I do in that message that worked?
• How can I double down on what’s working?

Also: consistency beats perfection. You only need a few great conversations a week to start seeing traction.

DMs Are Not Unprofessional. They’re a Tool.

If Burberry can DM you about a scarf authentication, you can DM about your coaching offer. DMs aren’t desperate. They’re strategic.

And in 2025, with platforms like TikTok, LinkedIn, and even Spotify building messaging features, one-on-one connection is more valuable than ever.

Your Next Step: Start Small, Start Genuine

Don’t overthink it. Start with:

• 10 minutes of DM outreach a day
• One open-ended question per message
• Tracking who replies and what conversations resonate most

Your future clients are waiting for someone to see them. Let that someone be you.

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