Shownotes

Intro

Let me be plain: people still want high-ticket, end-to-end care—and they’re tired of vague marketing. When your message matches your transformation, your Instagram can sign premium clients even in this economy. In this episode, I sat down with Creative Director Jasmine to break down exactly what’s working now: bold transparency, story-first content, and treating each Instagram surface like its own stage.

Why High-Ticket Still Works (If You Market It Right)

People don’t want patchwork results. They want an all-inclusive, end-to-end solution that solves multiple problems in one offer. Own your price—and show the value by clearly naming the outcomes your process delivers.

Storytelling > Screenshots: Move Beyond the “Final Result” Post

Screenshots aren’t enough. Your audience wants to see how a client got the win, what was unique in your process, and how that applies to their situation. Spend ~50% of a post building connection (the “me too” moments) before you teach. You can’t ChatGPT your lived story—or the emotions behind it.

Platform Personalities: Don’t Post the Same Thing Everywhere

One idea, many expressions. Treat each surface differently so you capture attention without burning out.

Threads: Low-Lift Reach & Community

Threads is hot for opinions, hot takes, and quick commentary. It’s low-lift, conversational, and fantastic for being tagged into relevant conversations. Post fast, reply often, and let your community pull you into the room.

Reels: Go Broad for Cold Audiences

Reels are still a reach machine—when your hook is broad enough that 1,000 strangers could “get it” in seconds. Keep niche insider language for Stories; use Reels to pitch ideas lots of people can act on immediately.

Carousels: Depth, Nuance, and Nurture

Carousels are perfect for story arcs, mini-case studies, and nuanced takes that are better read than watched. If your reel script keeps creeping past two minutes, it probably wants to be a carousel.

Stories: Set the Culture & Start Conversations

Stories are your connection engine. Share behind-the-scenes, small wins, and weekly “what worked” recaps. Ask open questions, invite DMs, and use polls to build back-and-forth momentum.

Testimonials That Convert: Tell the Journey

Skip the static quote. Show the before, the tension, the decision, the method, and the after. Explain why your way works—so prospects see themselves in your client’s path, not just the finish line.

“Relevant Relatability”: Share What Serves Your Buyer

You don’t have to share everything—share what’s relevant. Ask: Will my buyer take a useful belief or decision from this? If it’s a diary entry, keep it. If it advances their goal or clarifies your values, post it.

A Simple 30-Day Instagram Plan (That Doesn’t Burn You Out)

• Pick one message your best buyer cares about (e.g., “end-to-end weight loss support,” “resume power moves in a tough market”).
• Reels (3–4/week): broad, shareable hooks that stand alone for cold audiences.
• Carousels (1–2/week): deeper storytelling or process walkthroughs.
• Stories (daily, 1–4 frames): behind-the-scenes, small wins, Q&A, polls.
• Threads (5–10 posts/week): opinions, quick tips, and replies to ongoing conversations.
• Testimonials (weekly): journey-style client story with clear “how we did it” beats.

Quick Editing & Production Tips (No Team Needed)

Start with message > then polish. A $20 ring light and a simple mic level up quality fast. CapCut templates make clean cuts, captions, and voice-overs in minutes—don’t overcomplicate it.

Powerful Takeaway

High-ticket isn’t the problem; misaligned, vague marketing is. Lead with story and receipts, treat each surface like its own stage, and watch premium buyers lean in.

This is a sneak peak on what you can expect when you join us in the high ticket economy summit: sign HERE to get free access – forthe23percent.com/summit.

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