Show Notes

What if having a money goal wasn’t about pressure—but about power? For women of color coaches, setting an income goal isn’t just about the money—it’s about liberation, clarity, and legacy. In this blog, I’m making the unapologetic case for why you need a money goal and exactly how to do it without burning yourself out.

Why Most Coaches Avoid Money Goals
Many women of color avoid income goals because they associate them with pressure, shame, or fear of failure. We’ve been taught to equate missed goals with personal failure—but that mindset keeps us stuck.

Redefining the Money Goal—Insight, Not Pressure
A money goal, when held loosely, is not about rigidity. It’s about direction. As Dielle puts it, it’s a “strong goal, loosely held.” That means it provides clarity on your next moves, without tying your worth to whether you hit the number.

The Real Reason to Set a Money Goal: Growth
Dielle shares her journey from working 12-hour shifts as a social worker to building a multi-million dollar coaching business. The common thread? She set money goals not just for the cash—but for who she had to become in the process.

Money Goals Let You Dream Again
After achieving big milestones—like quitting your job or hitting your first six figures—it’s easy to stop dreaming. But your next money goal gives you permission to expand your vision, whether that’s creating a trust for your kids or building generational wealth.

How to Set a Pressure-Free Money Goal

• Do it for the growth, not the grind.
• Set supportive constraints (e.g., income + rest + client results).
• Build systems and skills intentionally.
• Use money goals to optimize what you’re already doing.

From Dream to Direction—The $10M Goal
Dielle’s $10 million business goal isn’t about ego—it’s about impact. It’s about helping clients make a collective billion dollars. That clarity has led to better systems, stronger marketing, and more empowered decision-making.

Powerful Takeaway:
Money goals aren’t the enemy. When you redefine them as growth goals, they become the very tool that helps you create freedom on your own terms.

Follow Dielle on instagram: forthe23percent

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