Show Notes

Launching Isn’t Dead: Why 2025 Is the Year of Record-Breaking Sales for Niche Coaches

If you’ve ever felt like your launch was a flop, or questioned whether anyone would pay four figures for your offer, this story will change everything. In 2025, while others are claiming that launching is over, Jordan, an art coach for visual artists, pulled in $48,500 in her tenth launch — more than double her average of $17K. She did it by transforming her mindset, her messaging, and how she approached feedback.

Here’s how she made it happen.

From Creative Supporter to Full-Fledged Coach

Jordan didn’t start off planning to coach visual artists. Her background was in administration and tech support for her partner’s art school. But as she listened to artists struggle with mindset, rejection, and clarity, she realized her journey as a former singer-songwriter gave her the tools to help.

Now she runs a 16-week program helping artists conceive, create, and present a cohesive body of work. But success didn’t come instantly.

9 Launches and No Conversion Strategy

Before her record-breaking launch, Jordan had already launched nine times. She knew how to build a list using Facebook ads, but lacked a clear conversion strategy. She leaned hard into coaching during launches, hoping the value would sell itself. It didn’t.

“I didn’t even distinguish between the coaching relationship and the sales relationship. I kept trying to coach them into buying, instead of showing the possibilities and results upfront.”

The Power of Messaging: Owning the Outcomes

Inside the Everything Scaling Mastermind (formerly Six-Figure Liberation), Jordan discovered a key mindset shift: sales is not about over-promising; it’s about reporting.

She began highlighting real outcomes from her clients — solo shows, juried exhibitions, and professional breakthroughs. Once she saw the evidence, she realized she didn’t need to “clutch her pearls” to say her clients were selling their work.

“It wasn’t lying. It was reporting what was already happening. That was mind-blowing.”

Shaking Up the Dollhouse: Jordan’s 5 Experiments

Rather than polish up her launch with small tweaks, Jordan committed to foundational changes. She focused on five experiments:

1. Power 75 Messaging — Getting crystal clear on the 75% of her offer that delivers.
2. Disney World Email Strategy — A comprehensive, high-frequency email campaign.
3. Better Webinar Frameworks — Clear, promise-driven webinars.
4. Implementation Bonus — A small but impactful incentive.
5. No Ads — She paused ads to evaluate what truly moved the needle.

The Results: $48,500 and 24 Enrollments

Jordan’s 10th launch brought in $48,500 with 24 enrollments, up from just seven the round before. It wasn’t luck. It was feedback, experimentation, and a willingness to undergo a transformation — even when it meant shaking up everything.

“It sits on a pile of perceived failure. But I can see now how useful all that was.”

Why This Matters for Women of Color Coaches

Jordan’s story proves that you don’t need massive audiences or ads to scale. With clear messaging, intentional experimentation, and a willingness to embrace hard truths, your launch can be your biggest yet.

Launching isn’t dead. It’s being reborn with better tools, mindset, and strategy.

Takeaway: You don’t need to coach people into buying. You need to show them what’s possible. The clients you want are waiting for you to report your truth.

Join The How To Have A Record Breaking Launch In 2025 Workshop Here: https://forthe23percent.com/launch-workshop

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