Show Notes

Launching Isn’t Dead. It’s Just Getting Started.

There’s a bold new truth in 2025: launching is not only alive—it’s thriving. And Jasmine Hatelani is living proof. As a creative director and agency owner, Jasmine did something many said couldn’t be done. She had a $140,000 launch for a done-for-you service in an economy where design is often seen as non-essential.

Here’s how she did it.

Redefining Rebrand Value: Design as a Revenue Generator

Jasmine’s rebrand experience offer isn’t your average design package. It’s a full-scale, strategic overhaul: branding, content strategy, photo creative direction, and website design. What made it a six-figure launch success? Jasmine stopped selling design as a visual upgrade and started positioning it as a tool for ROI.

Clients weren’t just getting a new look—they were investing in clearer messaging, faster conversions, and the confidence to launch their own offers. Jasmine boldly claimed, “You can create an extra 100K with a rebrand,” and her clients’ results backed it up.

From Evergreen to Exclusive: Why Launching Worked

After selling rebrands on Evergreen in 2024, Jasmine realized something was missing: urgency. Clients needed time and a clear timeline to prepare for the investment. Launching gave her the chance to educate, excite, and enroll her audience around a specific timeframe and theme.

Her pre-launch strategy, inspired by campaign marketing and her Kendra Scott branding background, created a buzz. She leaned into creative storytelling, high-value content, and real-time metrics to show the impact of her offer.

The Photo Shoot Bonus That Changed Everything

One of the biggest objections Jasmine heard? The stress of planning and paying for a brand photo shoot. So she made a radical move: she included photography fees as a bonus for clients who enrolled early. It was a high-stakes decision, but it paid off.

That one bonus made the offer feel complete. Clients no longer saw rebranding as a luxury—they saw it as turnkey, strategic, and ready to implement.

Scaling With Support Inside Everything Scaling

Jasmine credits much of her launch success to the coaching she received inside the mastermind Everything Scaling (formerly Six Figure Liberation). The container allowed her to ideate, test, and refine every aspect of her launch while staying in alignment with her creative vision.

Whether she needed one-on-one coaching, group calls, or messaging reviews, the support was there to meet her in every season of business.

Ready to have six figure launches? Get on the waitlist for Dielle’s Mastermind: diellecharon.com/mastermind

Follow Dielle on Instagram: instagram.com/diellecharon
Follow Jasmine on Instagram: instagram.com/highflierpowerhouse

Join The How To Have A Record Breaking Launch In 2025 Workshop Here: https://forthe23percent.com/launch-workshop

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