Episode Summary:

In this episode of the Women of Color Sales Show, Dielle McMillan discusses the impact of the recession on the online coaching industry and offers insights on how to navigate these challenging times. She emphasizes the importance of viewing the recession as an opportunity for growth and innovation, rather than a setback. Dielle shares strategies for maintaining sales, focusing on client retention, and the significance of being part of a supportive coaching community. She encourages listeners to adapt their messaging and offers to meet the evolving needs of clients during economic downturns.

Takeaways

• There are always going to be things happening in the world that impact business.
• Sales is just exchanging money for the things that we need.
• Recessions typically last six to 18 months, not years.
• View the recession as an opportunity for growth and innovation.
• Focus on getting coached and being in a supportive community.
• Create a money management plan to reduce liabilities.
• Position your offers to solve new problems in innovative ways.
• Lead generation and visibility are crucial during a recession.
• Client retention strategies can help maintain revenue.
• Don’t let media narratives dictate your business mindset.

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